You’re new in the market and need advice on

• market entry strategy,
• product launch strategy (positioning),
• price strategy or
• customer targeting for your product(s) in ANZ or Europe?

How to approach the new market?

• Will our first market assessment meet the competitiveness of the market segment?
• Do we enter the right segment?
• Do we know the competition?
• What’s the best time to launch?
• Does our product design/logo meet country sentiment?
• Will we launch a seasonal product?
• Is our price competitive?
• Do we offer special sales deals and when?
• Do we target wholesale, retail or direct-to-customer?
• Will our product attract customer interest?
• Do we have enough knowledge about our customers?
• Did we conduct a special customer survey?
• How can we reach/inform most customers within defined time frame obeying the cost restrictions?

→ If one ore more things apply, contact: info@bemad.co