“Great product, you almost notice immediate impact on patient. It’s a highly specialty product,
hugh medical need for it but it’s quite expensive. How best to approach the PBS submission? Who can help us?”
CEO of Global Pharmaco
Case: Specialty product pricing
Focus:
Medical need; S100 category; pre-meetings with KOLs and Authority; global price and reimbursement status; risk/benefit price analysis; RSA (Risk Share Agreement)
Outcome:
- Acceptance, positive feedback and support for price submission from KOLs
- Effective cooperation of global and national pricing managers
- Strategic input and feedback from pre-meetings
- Substantiated price submission on time
- RSA negotiations
- Reimbursement in second attempt (above average)
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